£20,000
Avg. Base Salary (GBP)
/ year
Avg. Base Salary (GBP)
The average salary for a Lead Generator is £20,000 in 2025
Base Salary
£0 - £20k
Total Pay
£18k - £25k
Is Average Lead Generator with Business to Business (B2B) Sales Skills Salary in United Kingdom your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What Do Lead Generators Do?
Lead Generator Tasks
- Cold-call businesses and coordinate appointments with the sales team for follow-up calls.
- Manage and maintain database of potential business leads.
- Maintain an existing call cycle and generate new leads.
- Book demo meetings and pitch product to sales executives.
Find your market worth – how it works:
Common Health Benefits for a Lead Generator
Vision
25%
None
75%
Gender Breakdown for Lead Generators
Male
100.0%
This data is based on 3 survey responses. Learn more about the gender pay gap.
FAQs About Lead Generators
What is the highest pay for Lead Generators?
Our data indicates that the highest pay for a Lead Generator is £NaN / year
What is the lowest pay for Lead Generators?
Our data indicates that the lowest pay for a Lead Generator is £NaN / year
How can Lead Generators increase their salary?
Increasing your pay as a Lead Generator is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Lead Generator that oversees more junior Lead Generators, this experience can increase the likelihood to earn more.