▼27%
£69,518
Avg. Base Salary (GBP)
/ year
Avg. Base Salary (GBP)
10%
£41k
MEDIAN
£70k
90%
£111k
The average salary for a Sales Director is £69,518 in 2025
Base Salary
£41k - £111k
Bonus
£3k - £51k
Commission
£0 - £25k
Total Pay
£52k - £170k
Is Average Mid-Career Sales Director with Leadership Skills Salary in London, England: London your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Sales Directors?
What Do Sales Directors Do?
Sales Director Tasks
- Direct the management staff in meeting sales objectives and goals.
- Plan, direct and implement sales programs for one or more of the company's product line.
- Develop, forecast and monitor budget and utilize operational resources.
- Maintain contact with key markets and customers, while maximizing potential volume.
- Plans and directs sales force activities to maximize profit from all segments of the market.
Find your market worth – how it works:
Common Health Benefits for a Sales Director
Medical
39%
Dental
6%
None
61%
Gender Breakdown for Sales Directors
Male
68.8%
Female
31.3%
This data is based on 16 survey responses. Learn more about the gender pay gap.
FAQs About Sales Directors
What is the highest pay for Sales Directors in London?
Our data indicates that the highest pay for a Sales Director in London is £111k / year
What is the lowest pay for Sales Directors in London?
Our data indicates that the lowest pay for a Sales Director in London is £41k / year
How can Sales Directors increase their salary?
Increasing your pay as a Sales Director is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Sales Director that oversees more junior Sales Directors, this experience can increase the likelihood to earn more.