▼15%
$91,036
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$66k
MEDIAN
$91k
90%
$117k
The average salary for a Demand Generation Manager is $91,036 in 2025
Base Salary
$66k - $117k
Bonus
$3k - $14k
Total Pay
$68k - $127k
Is Average Demand Generation Manager with Data Analysis Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Demand Generation Managers?
What Do Demand Generation Managers Do?
Find your market worth – how it works:
Common Health Benefits for a Demand Generation Manager
Medical
87%
Dental
87%
Vision
87%
None
13%
Gender Breakdown for Demand Generation Managers
Female
58.8%
Male
35.3%
Prefer to self-define
5.9%
This data is based on 17 survey responses. Learn more about the gender pay gap.
FAQs About Demand Generation Managers
What is the highest pay for Demand Generation Managers?
Our data indicates that the highest pay for a Demand Generation Manager is $117k / year
What is the lowest pay for Demand Generation Managers?
Our data indicates that the lowest pay for a Demand Generation Manager is $66k / year
How can Demand Generation Managers increase their salary?
Increasing your pay as a Demand Generation Manager is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Demand Generation Manager that oversees more junior Demand Generation Managers, this experience can increase the likelihood to earn more.