▼16%
$69,665
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$51k
MEDIAN
$70k
90%
$103k
The average salary for a Digital Marketing Strategist is $69,665 in 2025
Base Salary
$51k - $103k
Bonus
$3k - $15k
Profit Sharing
$0 - $845
Total Pay
$51k - $103k
Is Average Mid-Career Digital Marketing Strategist Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Digital Marketing Strategists?
▲9%
Find your market worth – how it works:
Common Health Benefits for a Digital Marketing Strategist
Medical
88%
Dental
83%
Vision
75%
None
13%
Gender Breakdown for Digital Marketing Strategists
Female
77.3%
Male
22.7%
This data is based on 22 survey responses. Learn more about the gender pay gap.
FAQs About Digital Marketing Strategists
What is the highest pay for Digital Marketing Strategists?
Our data indicates that the highest pay for a Digital Marketing Strategist is $103k / year
What is the lowest pay for Digital Marketing Strategists?
Our data indicates that the lowest pay for a Digital Marketing Strategist is $51k / year
How can Digital Marketing Strategists increase their salary?
Increasing your pay as a Digital Marketing Strategist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Digital Marketing Strategist that oversees more junior Digital Marketing Strategists, this experience can increase the likelihood to earn more.