▼59%
$117,535
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$73k
MEDIAN
$118k
90%
$186k
The average salary for a Digital Strategist is $117,535 in 2025
Base Salary
$73k - $186k
Bonus
$1k - $77k
Profit Sharing
$8k - $38k
Commission
$0 - $18k
Total Pay
$74k - $210k
Is Average Experienced Digital Strategist with Strategic Planning Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Digital Strategists?
What Do Digital Strategists Do?
Find your market worth – how it works:
Common Health Benefits for a Digital Strategist
Medical
91%
Dental
88%
Vision
82%
None
9%
Gender Breakdown for Digital Strategists
Female
60.0%
Male
40.0%
This data is based on 35 survey responses. Learn more about the gender pay gap.
FAQs About Digital Strategists
What is the highest pay for Digital Strategists?
Our data indicates that the highest pay for a Digital Strategist is $186k / year
What is the lowest pay for Digital Strategists?
Our data indicates that the lowest pay for a Digital Strategist is $73k / year
How can Digital Strategists increase their salary?
Increasing your pay as a Digital Strategist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Digital Strategist that oversees more junior Digital Strategists, this experience can increase the likelihood to earn more.