$107,500
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$34k
MEDIAN
$108k
90%
$199k
The average salary for a General Director is $107,500 in 2025
Base Salary
$34k - $199k
Bonus
$25k - $58k
Total Pay
$35k - $217k
Is Average General Director Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
Find your market worth – how it works:
Common Health Benefits for a General Director
Medical
75%
Dental
50%
Vision
50%
None
25%
Gender Breakdown for General Directors
Male
100.0%
This data is based on 7 survey responses. Learn more about the gender pay gap.
FAQs About General Directors
What is the highest pay for General Directors?
Our data indicates that the highest pay for a General Director is $199k / year
What is the lowest pay for General Directors?
Our data indicates that the lowest pay for a General Director is $34k / year
How can General Directors increase their salary?
Increasing your pay as a General Director is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a General Director that oversees more junior General Directors, this experience can increase the likelihood to earn more.