▼40%
$72,935
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$42k
MEDIAN
$73k
90%
$135k
The average salary for a General Sales Manager is $72,935 in 2025
Base Salary
$42k - $135k
Bonus
$2k - $50k
Profit Sharing
$1k - $20k
Commission
$3k - $93k
Total Pay
$40k - $162k
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What is the Pay by Experience Level for General Sales Managers?
What Do General Sales Managers Do?
Find your market worth – how it works:
How do General Sales Managers Rate Their Jobs?
Based on 103 responses, the job of General Sales Manager has received a job satisfaction rating of 3.99 out of 5. On average, General Sales Managers are highly satisfied with their job.
Common Health Benefits for a General Sales Manager
Medical
62%
Dental
52%
Vision
44%
None
37%
Gender Breakdown for General Sales Managers
Male
63.5%
Female
35.3%
Prefer to self-define
1.2%
This data is based on 337 survey responses. Learn more about the gender pay gap.
FAQs About General Sales Managers
What is the highest pay for General Sales Managers?
Our data indicates that the highest pay for a General Sales Manager is $135k / year
What is the lowest pay for General Sales Managers?
Our data indicates that the lowest pay for a General Sales Manager is $42k / year
How can General Sales Managers increase their salary?
Increasing your pay as a General Sales Manager is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a General Sales Manager that oversees more junior General Sales Managers, this experience can increase the likelihood to earn more.