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Marketing Communications Director Reviews
What is it like working as a Marketing Communications Director?
August 2015
Make Every Effort Multi-Purpose.
Marketing Communications Director:
As a marketing communications director in the non-profit world, budgets can be tight and staff slim. To get the most impact out of your efforts, be sure that everything in which you invest your time is used in multiple ways. A press release becomes a feature blog post, which then becomes an e-newsletter article and facebook post, and is then condensed down to a radio spot or podcast... Using the same content in multiple formats not only allows you to create more pieces in less time, but it reinforces your messaging to your target audience through repetition and greater saturation through a variety of channels.
May 2015
Tips for a new marcom director.
Marketing Communications Director:
Strive for excellence, always meet deadlines, constantly evaluate new strategies, under sell and over deliver.
September 2014
Higher Starting Salary.
Marketing Communications Director:
Don't underestimate your value to the company. ROI is not always easy to track for many marketing activities, but that doesn't mean that you shouldn't be paid well.
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