▼26%
$65,560
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$44k
MEDIAN
$66k
90%
$91k
The average salary for a Marketing Research Specialist is $65,560 in 2025
Base Salary
$44k - $91k
Bonus
$201 - $6k
Profit Sharing
$0 - $3k
Total Pay
$38k - $89k
Is Average Marketing Research Specialist Salary your job title? Find out what you should be paid
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What is the Pay by Experience Level for Marketing Research Specialists?
What Do Marketing Research Specialists Do?
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Common Health Benefits for a Marketing Research Specialist
Medical
78%
Dental
67%
Vision
72%
None
11%
Gender Breakdown for Marketing Research Specialists
Female
60.0%
Male
40.0%
This data is based on 15 survey responses. Learn more about the gender pay gap.
FAQs About Marketing Research Specialists
What is the highest pay for Marketing Research Specialists?
Our data indicates that the highest pay for a Marketing Research Specialist is $91k / year
What is the lowest pay for Marketing Research Specialists?
Our data indicates that the lowest pay for a Marketing Research Specialist is $44k / year
How can Marketing Research Specialists increase their salary?
Increasing your pay as a Marketing Research Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Marketing Research Specialist that oversees more junior Marketing Research Specialists, this experience can increase the likelihood to earn more.