▼33%
$90,758
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$59k
MEDIAN
$91k
90%
$139k
The average salary for a Social Media Director is $90,758 in 2025
Base Salary
$59k - $139k
Bonus
$361 - $18k
Total Pay
$58k - $143k
Is Average Mid-Career Social Media Director with Social Media Optimization Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Social Media Directors?
▲28%
Find your market worth – how it works:
Common Health Benefits for a Social Media Director
Medical
89%
Dental
87%
Vision
74%
None
11%
Gender Breakdown for Social Media Directors
Female
63.9%
Male
30.6%
Prefer to self-define
2.8%
This data is based on 36 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Directors
What is the highest pay for Social Media Directors?
Our data indicates that the highest pay for a Social Media Director is $139k / year
What is the lowest pay for Social Media Directors?
Our data indicates that the lowest pay for a Social Media Director is $59k / year
How can Social Media Directors increase their salary?
Increasing your pay as a Social Media Director is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Director that oversees more junior Social Media Directors, this experience can increase the likelihood to earn more.