▼4%
$52,937
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$42k
MEDIAN
$53k
90%
$88k
The average salary for an Account Planner is $52,937 in 2025
Base Salary
$42k - $88k
Bonus
$1k - $23k
Profit Sharing
$0 - $4k
Total Pay
$42k - $93k
Is Average Account Planner with Strategic Planning Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Account Planners?
▲18%
What Do Account Planners Do?
Account Planner Tasks
- Represent the needs of the client to the creative team to ensure the final product is consistent with client expectations.
- Conduct research to determine the best strategies for reaching the client's target audience.
- Work together with clients to establish an advertising campaign's objectives, target audience, and message.
- Keep clients briefed on advertising project progress and receive feedback from clients.
- Monitor the results of the advertising campaign to evaluate its effectiveness, and make changes when necessary.
Find your market worth – how it works:
Common Health Benefits for a Account Planner
Medical
90%
Dental
76%
Vision
62%
None
10%
Gender Breakdown for Account Planners
Female
87.5%
Male
12.5%
This data is based on 24 survey responses. Learn more about the gender pay gap.
FAQs About Account Planners
What is the highest pay for Account Planners?
Our data indicates that the highest pay for an Account Planner is $88k / year
What is the lowest pay for Account Planners?
Our data indicates that the lowest pay for an Account Planner is $42k / year
How can Account Planners increase their salary?
Increasing your pay as an Account Planner is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are an Account Planner that oversees more junior Account Planners, this experience can increase the likelihood to earn more.