▼60%
$100,948
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$62k
MEDIAN
$101k
90%
$156k
The average salary for a General Sales Manager is $100,948 in 2025
Base Salary
$62k - $156k
Bonus
$4k - $52k
Profit Sharing
$6k - $14k
Commission
$1k - $84k
Total Pay
$67k - $209k
Is Average Late-Career General Sales Manager with Business Development Skills Salary your job title? Find out what you should be paid
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What is the Pay by Experience Level for General Sales Managers?
What Do General Sales Managers Do?
Find your market worth – how it works:
Common Health Benefits for a General Sales Manager
Medical
71%
Dental
52%
Vision
35%
None
29%
Gender Breakdown for General Sales Managers
Male
71.0%
Female
29.0%
This data is based on 31 survey responses. Learn more about the gender pay gap.
FAQs About General Sales Managers
What is the highest pay for General Sales Managers?
Our data indicates that the highest pay for a General Sales Manager is $156k / year
What is the lowest pay for General Sales Managers?
Our data indicates that the lowest pay for a General Sales Manager is $62k / year
How can General Sales Managers increase their salary?
Increasing your pay as a General Sales Manager is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a General Sales Manager that oversees more junior General Sales Managers, this experience can increase the likelihood to earn more.