▼31%
$62,153
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$42k
MEDIAN
$62k
90%
$94k
The average salary for a Retail General Manager (GM) is $62,153 in 2025
Base Salary
$42k - $94k
Bonus
$1k - $18k
Profit Sharing
$998 - $23k
Commission
$1k - $38k
Total Pay
$39k - $97k
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What is the Pay by Experience Level for Retail General Manager (GM)s?
What Do Retail General Manager (GM)s Do?
Find your market worth – how it works:
How do Retail General Manager (GM)s Rate Their Jobs?
Based on 163 responses, the job of Retail General Manager (GM) has received a job satisfaction rating of 3.74 out of 5. On average, Retail General Manager (GM)s are highly satisfied with their job.
Common Health Benefits for a Retail General Manager (GM)
Medical
68%
Dental
61%
Vision
57%
None
31%
Gender Breakdown for Retail General Manager (GM)s
Female
51.0%
Male
48.2%
Prefer to self-define
0.8%
This data is based on 473 survey responses. Learn more about the gender pay gap.
FAQs About Retail General Manager (GM)s
What is the highest pay for Retail General Manager (GM)s?
Our data indicates that the highest pay for a Retail General Manager (GM) is $94k / year
What is the lowest pay for Retail General Manager (GM)s?
Our data indicates that the lowest pay for a Retail General Manager (GM) is $42k / year
How can Retail General Manager (GM)s increase their salary?
Increasing your pay as a Retail General Manager (GM) is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Retail General Manager (GM) that oversees more junior Retail General Manager (GM)s, this experience can increase the likelihood to earn more.